MGMT 415 Strategic Management Assignment Sample UAEU, UAE

This assignment draft is a solution for a strategic management assignment under the course MGMT 415.

This capstone course examines how organizations can analyze their environments and use the insights from this analysis to formulate and implement new strategies. Topics covered include industry analysis, vertical and horizontal integration, SWOT analysis, strategy formulation at the corporate level, business and functional level, strategy implementation, and strategy evaluation and control. The prerequisite of this course is a certificate of a minimum D-grade in courses MIST 200, SCML200, MKTG200, FINC240, ACCT225, and STAT130.

 

 

MGMT 415 Strategic Management Learning Outcomes

Strategic management is the ongoing planning, monitoring, analysis, and assessment of all necessities an organization needs to meet its goals and objectives. Changes in business environments will require organizations to constantly assess their strategies for success. The students will be able to learn:

1.Complete A Comprehensive Environmental Analysis

Environmental analysis of a firm

Environmental analysis is a strategic tool. It is a process to identify all the external and internal elements, which can affect the organization’s performance. The analysis entails assessing the level of threat or opportunity the factors might present. These evaluations are later translated into the decision-making process. The analysis helps align strategies with the firm’s environment. . The most used detailed analysis of the environment is the PESTLE analysis. That includes analysis of:

• P for Political factors
• E for Economic factors
• S for Social factors
• T for Technological factors
• L for Legal factors
• E for Environmental factors

Environmental analysis of industry

External analysis of a firm means examining the industry environment of a company, including factors such as competitive structure, competitive position, dynamics, and history. On a macro scale, the external analysis includes macroeconomic, global, political, social, demographic, and technological analysis. The primary purpose of the external analysis is to determine the opportunities and threats in an industry or any segment that will drive profitability, growth, and volatility.

• Competitive Analysis
• Industry Life Cycle
• PEST Analysis

2.Deliver Multi-Media Business Presentations To Executives In A Professional Manner

Multimedia is any content that uses a combination of different content forms such as text, audio, images, animations, video, and interactive content. Multimedia can be recorded and played, displayed, interacted with, or accessed by information content processing devices, such as computerized and electronic devices. 

Presentations

Multimedia slides created by applications such as PowerPoint, Keynote, Adobe Presenter, or Prezi can provide the basis for effective presentations. These applications provide professional color, graphic, and font capabilities, which help to better express the presenter’s ideas. T

Blogs

Another multimedia platform to effectively communicate with business audiences is the blog. A blog is a website with journal-style entries on topics designed to inform and invite comments. Blogs are used in business to communicate with customers and employees.

Wikis

A wiki is a web-based platform that usually serves as a knowledge base. Wikis are composed of combined knowledge from an online community of contributors.

Podcasts

In addition to presentations, blogs and wikis, podcasts are another multimedia tool used for effective business communication. Podcasts can take advantage of all the techniques and are primarily video and audio-based. Podcasts can be streamed live or can be recorded for repeated use.

 

 

3.Develop Teamwork, Leadership, And Diversity Skills Through Group Projects And Class Discussions.

Teamwork

During this course, students will be able to develop the following skills which are useful in teamwork:

• Effective Communication skills: To function successfully in a small group, students need to be able to communicate clearly on an intellectual and emotional level.
• Openness: Group members are willing to get to know one another, particularly those with different interests and backgrounds. 
• Trust and self-disclosure: Group members trust one another enough to share their ideas and feelings.
• Support: Group members demonstrate support for one another as they accomplish their goals.
• Respect: Group members communicate their opinions in a way that respects others.

Leadership

Students will have a chance to develop leadership skills:

1. Work hard.
2. Listen to the others.
3. Communicate their desires.
4. Make the final decisions.
5. Encourage the others in their tasks.
6. Maintain a positive attitude; and.
7. Take responsibility for the outcome of the project.

Diversity

Students will learn to Manage Diversity in the Classroom

1. Get to Know Your Students.
2. Maintain Consistent Communication. 
3. Acknowledge and Respect Every Student. 
4. Practice Cultural Sensitivity. 
5. Incorporate Diversity in the Lesson Plan. 
6. Give Students Freedom and Flexibility.

4.Prepare Clear And Concisely Written Business Reports With Appropriate Content, Substance, And Documentation

The content of a business report will depend on what you are writing about. Even the writing style may depend on whom you are writing for.

The way to structure a business report for maximum clarity and professionalism:

1. Title page
2. Summary
3. Table of Contents
4. Introduction
5. Methods and Findings
6. Conclusion and Recommendations
7. References
8. Appendix(If Applicable)

5.Use Strategic Management Theories, Techniques, And Tools 

 Management tools and theories are used to identify problems and challenges faced by organizations operating in diverse business/industry environments.

Theories of strategic management

Management theorist included strategic management amongst prime responsibilities of management:

• planning
• organizing
• command
• coordination
• control

Strategic Management Tools

• SWOT- The SWOT is the most basic form of strategic analysis. Simply list the organization’s Strengths, Weaknesses, Opportunities, and Threats.
• Porter’s Value Chain: The value chain is a simple (graphical) method for identifying and describing a firm’s main functions and understanding how they contribute to value creation.
• The Strategy Canvas: The Strategy Canvas was popularized in the book “Blue Ocean Strategy”. You can use it to understand how a firm differentiates itself from its competitors. 
• The Business Model Canvas- It is a very effective way of describing the key components of a business model. You can use it as the starting point for strategic analysis as well as for exploring alternative business models.
• PESTEL: The PESTEL framework is useful for ensuring that you consider a broad range of possible sources of opportunities and threats.
•  Porter’s 5 Forces- Porter’s 5 Forces model is another framework for identifying threats and opportunities within the firm’s environment
• Pareto Analysis: A Pareto Analysis is based on the maxim that 20% of the products, services, customers, or distribution deliver 80% of the profits.
• BCG Matrix- You can apply the BCG Matrix to any business with more than one product or service line, or more than one customer segment.
• Scenario Analysis: The future is inherently uncertain. Fortunately, a good business strategy only requires you to be able to anticipate the future.

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