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Say Masafi Develops a “Refreshing And Thirst-Quenching” MKT 401: Marketing Strategy, AUS
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| University | Kuwait University (KU) |
|---|---|
| Subject | MKT 401: Marketing Strategy |
Say Masafi develops a “refreshing and thirst-quenching” drink based on coconut and pineapple juices with isotonic salts. Prior to entering the market, the company wants to conduct a competitor analysis. What are the 2 or 3 major steps you will recommend, and provide a detailed framework by which the company can ensure that it has a firm grasp of the competitive market it is entering?
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